The “New Record Deal”



The “New Record Deal” 

Kelvin Butler, owner of KBJ Records.com, is in the process of creating something groundbreaking in today’s music industry. He is creating what he calls “The New Record Deal”. This young record label has been making a name for itself by making the needs of the indie musician its top priority. Although ambitious, KBJ Records is determined to make “The New Record Deal” a reality. 

WHAT IS A RECORD DEAL?

In the old music industry, record deals were only loans. The label would loan an artist money, and the artist would use that money to pay for studio time, producers, promotion, etc. The label would assist the artist in finding the best people for the job but they did not pay for anything. When the artist would release an album, the label would recoup all of their money first, before the artist would receive a dime. Needless to say, Many artists failed to repay their debt and were dropped from the label. Why does this method fail? It fails because the label was treating the artist like a business. An artist is a person not a business. A business is not a living organism. A business does not need to eat or drink. It does not need emotional support. A business can just sit there and work for you and will take whatever you choose to give it when you choose to give it. People are different. They need support on a daily basis. 

 WHAT IS “THE NEW RECORD DEAL? 

“The New Record Deal” is not a loan, it is more of an investment. KBJ Records will invest money into an artist and will use that investment to gain exposure for that artist. The goal would be to improve live performance revenue, CD sales, and publishing royalties for the artist. KBJ Records will fully develop the artist’s revenue structure, optimizing their profit potential. The artist will not have to wait to be paid. The artist will be compensated at the same time that the label is recouping its investment. The Deals will be short term so that artists won’t have to be stuck in long term contracts. The Deals will invest smaller amounts of monies, so that the label will have a better chance at recouping the investment. The label and the artist will be more like partners and less like boss and employee. Lets bring back good music. 

Lets bring back the days when a record company was a music making machine and not just a crooked bank or cash advance. We believe that there is still hope for the music industry. 

Are you a believer? Are you?

Comments

Popular posts from this blog

How to Mic A Drum Set

3 Simple Mixing Tips to prepare your Mixes for Audio Mastering

Our Rack Set-Up